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Harian Update 2021

PressEnter Group has partnered with Optimove in a bid to additional scale its retention internet marketing endeavours.

PressEnter Group is an operator of on-line on line casino manufacturers, these kinds of as 21.com and Nitro On line casino, whilst Optimove is a Buyer Romance Administration (CRM) advertising and marketing platform.

The partnership aims to electricity the operator’s initiatives to further automate its CRM processes, with Optimove’s AI-mapped CRM journeys allowing PressEnter Group to “scale and manage hundreds of participant segments, orchestrate serious-time and scheduled multichannel campaigns, and evaluate the incremental value of each and every player interaction,” a statement from PressEnter Team examine.

The operator added that it chose the CRM marketing and advertising platform due to its details-pushed approach and AI capabilities. It aims to unlock and improve player life time benefit, each in a sustainable and accountable fashion.

“We are pursuing an ambitious and aggressive growth method in the markets wherever we are now energetic but also in new jurisdictions wherever we imagine gamers will be receptive of our makes,” stated PressEnter Group CEO Lahcene Merzoug.

“Our one of a kind retention tactics have been a key driver in our accomplishment to date but partnering with Optimove will allow for us to appreciably scale this exercise, especially when it will come to automation and driving efficiencies.”

Moshe Demri, GM EMEA at Optimove, commented: “We are honoured to be preferred by PressEnter Group to support its huge growth initiatives. In a really aggressive market these as iGaming the only way for operators to increase is with outstanding CRM Internet marketing. Optimove is dedicated to our clients’ expansion by delivering marketers with hugely innovative, AI-driven solutions that energy personalised marketing at scale.

“We are extremely very pleased and excited to empower PressEnter Team to broaden its retention initiatives, supplying every player with the personalised knowledge they need.”