DraftKings Sportsbook appears to be having a web site out of the Penn National Gaming reserve. Related to how Penn acquired a stake in Barstool Sports – DraftKings has struck a deal with Meadowlark Media. Owned by the controversial Dan Le Batard — Meadowlark Media has been at the best of the podcasting charts due to the fact his departure from ESPN past January.
Le Batard has completed a phenomenal occupation developing his podcast network and brand name and is cashing in on his achievements with this deal.
The terms of the deal are not yet disclosed but the expectation is that DraftKings will fee new information projects. In flip, Meadowlark Media will generate and acquire new written content with odds, betting developments, and sportsbook details. Latest Meadowlark CEO John Skipper is also the former ESPN President. He is enthusiastic about the new romance with DraftKings. He explained,
“We’re thrilled to come across a collaborator in DraftKings that shares our vision to expand Dan Le Batard’s currently wildly well known community of exhibits in non-common means,” stated Meadowlark CEO John Skipper. “With the flexibility to greatly distribute these plans, we’ll be in a position to arrive at the biggest possible audience and supply outstanding written content to DraftKings.”
DraftKings Proceeds Their No cost Advertising Expend Method
DraftKings has put in an unbelievable sum on marketing and advertising in the earlier number of a long time. In accordance to DraftKings’ earnings report, the sports activities betting superpower invested $200 million in quarter 3 2020. On top of that, $500 million was spent in an attempt to earn marketplace share in new states such as Michigan, Virginia, and Tennessee. It is not likely that this advertising and marketing expend will change at any time soon much too.
DraftKings has ongoing its offensive tactic in consumer acquisition. With New York and Florida seemingly legalizing sporting activities betting — there is tiny to propose that its number will decrease. In simple fact, I would expect DraftKings to commit even much more in individuals significant states this yr. What’s more, Florida gambling legislation and professor Bob Jarvis mentioned that the deal between Florida and the Seminole Tribe “is a lock” to come to be regulation.
Florida — respectively — has the third-biggest population in the United States. New York lands as the fourth most significant state in terms of inhabitants. These two states will be the major states to have authorized sports activities betting. Obviously, the will need for purchaser acquisition will only improve as the many years go by and sports activities betting gets a lot more greatly acknowledged.
It is unclear at this time how a lot MeadowMark Media is generating to indication with DraftKings. Nevertheless, I would anticipate the DraftKings and Dan Le Batard offer to be really valuable. Dan Le Batard and Stugotz is quantity 3 on Chartable — a podcast position website based on viewership and articles. This is just just one slot driving the Invoice Simmons Podcast and 1 place in advance of the famed “The Herd” with Colin Cowherd.